Service 03 — Crisis management

Own the story before it owns you.

A single response team that speaks for you to regulators, the press and your own people.

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What crisis management entails

A crisis compresses months of judgment into hours. Our public-affairs desk stands up a response within the hour: fact-gathering, holding lines, spokesperson preparation and a single approved narrative across every channel.

Because the desk sits inside a law firm, every statement is weighed for legal as well as reputational risk. Led by Public Affairs Director Guy Hawkins with Communications Manager Kathryn Murphy, the team has steadied clients through investigations, outages, recalls and leadership transitions.

Executive answering questions from journalists

What’s included in every engagement

  • Rapid response unit. A senior team on call and briefed within one hour of your call.
  • Message architecture. Holding statements, Q&A and proof points — legally vetted before release.
  • Media relations. A single point of contact for the press, with disciplined on-record strategy.
  • Stakeholder outreach. Direct engagement with regulators, partners, staff and customers.
  • Spokesperson coaching. Preparation that keeps interviews factual, human and short.
  • Recovery plan. Reputation repair and monitoring after the headlines fade.

The first 72 hours, managed

Hour 01

Contain

Fact lockdown, holding line issued, internal confusion stopped at the source.

Hour 24

Clarify

Verified account established; stakeholders briefed directly before they read it elsewhere.

Hour 48

Lead

Proactive interviews and updates shift coverage from speculation to your response.

Hour 72

Resolve

Corrective action announced with evidence — the story becomes what you did about it.

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